X3M Ideas recognised for creative expertise across Africa, Europe Middle East

Following the announcement of its global expansion earlier in the year, leading full-service marketing communications agency, X3M Ideas, has received several accolades for work done across client accounts from global festivals and awards.

These include The Luum Awards, The Loeries Awards, and the Lisbon Awards to name a few, according to a statement yesterday.

X3M Ideas bagged over 20 awards for campaigns executed for the Lagos State Parks & Gardens Agency; multinational telecommunications company, Globacom; agribusiness company, Flour Mills of Nigeria; leading beverage company, JOTNA Group; health and personal care company, Evan Baroque and global leader in wine and spirits, Pernod Ricard.

With an objective to give out hundreds of miniature trees made of recyclable fibre instead of paper-made Christmas cards, the public service initiative, called the ‘Grow Project’ executed for the Lagos State Parks & Gardens Agency was well received and showcased at Cannes 2022 where it was voted as the 4th best eco-friendly initiative in the ‘Act Responsibly’ segment.

The campaign also won the gold award at the 2022 Luum Awards and the Care Awards 2021.

The ‘One Language’ campaign by Globacom told the story of how dance transcends age, gender, status and location, ultimately acting as a common thread that unifies people, bagging several awards at the WINA Awards 2022, Lisbon Awards 2022 and Pitcher Awards 2022.

Campaigns executed for Pernod Ricard, JOTNA Group, Evan Baroque and Flour Mills of Nigeria were also recognised by WINA Awards, Pitcher Awards and the Lisbon Awards.

We consider these wins as a testament to the collective effort of our creative ecosystem at X3M Group and I am grateful to the entire team for all the hard work.

Speaking about the awards, Executive Creative Director, X3M Ideas, Mike Miller, said: “It is exciting to see our work travel across the globe. We’re grateful to be able to bring our ideas to life for the clients we collaborate with and we’re humbled by the impact the campaigns have. We’re also thankful to the juries and organising bodies for the recognition.”

Acknowledging the wins, Steve Babaeko, Founder and CEO, says, “It is an honour to represent the Nigerian and African advertising industry on such global stages. The work we do for our clients is very important and we’re happy to be recognised for it.

“We consider these wins as a testament to the collective effort of our creative ecosystem at X3M Group and I am grateful to the entire team for all the hard work.”

Founded in August 2012, to redefine how advertising is done in Africa, X3M Ideas has hired over 200 staff in 10 years, while recording 25% YOY growth since 2017.

Renowned for its through-the-line business approach, X3M Ideas’ groundbreaking business practice and creativity also attracted multiple prestigious honours at the maiden edition of the Nigerian Marketing Awards held recently in Lagos.

With a renewed focus on conquering new markets across the globe, the creative agency built on ingenious ideas is committed to building on its achievements and becoming a top 10 global creative solution provider by 2025.

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