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MTN Nigeria Intelligra launch smartphone device financing scheme 

MTN Nigeria and Intelligra Solutions Ltd. have launched a smartphone device financing scheme, tagged: Buy Now Pay Later (BNPL), to grow smartphone penetration to about 60% by 2025.   

The promoters said the partnership is a unique variant of BNPL that hopes to address the costs of smartphones, noting that Citizens spend over 30% of their monthly income to purchase one, and this endangers Nigeria’s 2025 broadband penetration target.  

They said in a statement yesterday that Nigeria has the highest number of internet users in Africa, while data shows that the country still has one of the highest average costs of smartphones, which the BNPL initiative hopes to address.

Speaking on the partnership with Intelligra, Chief Marketing Officer, MTN Nigeria, Adia Sowho, was quoted as saying: “With this partnership, customers will have the opportunity to subscribe to any of the MTN bundle plans for as low as N7,000/month and walk away with a smartphone of their choice.

“The partnership with Intelligra will drive financial inclusion, the digital goals of financing devices and making them accessible to the average man. It would also grant customers access to the internet, entertainment, and education and allow users to communicate easily,” she added.

The offer comes with added benefits of monthly data allowance and voice call minutes, tenor periods (up to 12 months), increased finance amount (up to N500,000) and device protection against theft and screen damage.

The partnership with Intelligra will drive financial inclusion, the digital goals of financing devices and making them accessible to the average man.

On his part, CEO/Founder, Intelligra Solutions, Tayo Ogundipe, was quoted as saying: “This partnership with MTN, the foremost telecom provider in Africa, and collaborations with financing institutions including StanbicIBTC, VFD Mfb, Personal Trust Mfb, Credit Direct Ltd., and others, has helped find a solution to smartphone penetration for Africans through increased digital and financial inclusion.

“The ecosystem also includes leading smartphone retail chains in Nigeria, SLOT and other major retail players across the country. These collaborations offer MTN users across the country, a unique, convenient, simple and flexible variant of BNPL with their choice of premium, quality brands including Samsung, Nokia, Tecno, Infinix and iTel models.”

To enjoy this offer, interested customers can check their qualification status at participating stores or from the comfort of their homes online through MTN and Intelligra and other partners’ websites.

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