By Stanley Onyeka, Lagos
The countdown has begun to the 7th edition of the most anticipated culinary festival in Africa, as Guaranty Trust Holding Company Plc (GTCO), announces dates for the 2024 GTCO Food and Drink Festival.
The Festival is billed to take place from Friday, April 26th to Sunday, April 28th, at GTCentre, Plot 1 Water Corporation Drive, Oniru, Victoria Island, Lagos, according to a statement.
The GTCO Food and Drink Festival is widely recognised as the continent’s biggest food and drink festival, bringing together millions of food lovers and entrepreneurs to celebrate the rich and diverse culinary heritage of Africa with a vibrant display of flavours, aromas, and cultures.
Over the three-day period, attendees can look forward to an array of culinary delights, from traditional African dishes to innovative fusion cuisines from other parts of the world.
The festival will also feature live cooking demonstrations, tasting sessions, along with hundreds of food retailers showcasing a diverse range of mouth-watering offerings.
Commenting on the fair, the Group Chief Executive Officer, GTCO, Segun Agbaje, was quoted as saying: “We are delighted to bring to our customers, exhibitors, and food lovers from across Africa and beyond, another edition of an event that is a celebration of not just food, but of the rich tapestry of cultures and traditions that make African cuisine so unique.
“Our vision for curating this consumer-focused event is unchanging, particularly in light of the pressures that individuals and businesses are facing at this time.
“We hope to consistently create memorable moments for everyone, whilst providing a free, vibrant, and commercially viable platform for small food businesses in Nigeria to grow and thrive.”
In addition to its culinary offerings, the GTCO Food and Drink Festival is renowned for its family-friendly atmosphere. This year, organisers have curated an extensive lineup of activities for children, ensuring that the festival is an unforgettable experience for the whole family.
We hope to consistently create memorable moments for everyone, whilst providing a free, vibrant, and commercially viable platform for small food businesses in Nigeria to grow and thrive.
This year’s fair provides a specially designed play area will keep the children entertained with games, interactive exhibits, in addition to the introduction of a baking class, top provide young aspiring chefs with a wonderful opportunity to discover the joys of baking, while also fostering creativity and confidence in the kitchen.
From decorating cupcakes to crafting their own signature treats, children will unleash their culinary genius and develop valuable cooking skills in a fun and supportive environment.
GTCO is a leading financial services group with banking operations in Nigeria, West Africa, East Africa, and the United Kingdom alongside new businesses in Payment, Funds Management, and Pension Fund Administration.
The Group operates a diversified, Proudly African franchise and is renowned for its innovative approach to customer service and stakeholder engagement, which has endeared the brand to millions of people across Africa and beyond.
Its leadership in the banking industry and efforts at empowering people and communities has earned it many prestigious awards over the years.