First Bank of Nigeria Ltd., has announced a phased corporate name change of its subsidiaries in the United Kingdom and Sub-Saharan Africa.
Group Head, Marketing and Corporate Communications, FirstBank, Mrs Folake Ani-Mumuney, in a statement in Lagos, said the name change was implemented to align the subsidiaries with the parent brand and to enjoy the strong heritage and brand equity built by FirstBank Nigeria in its 129 years of banking leadership.
Among the first set of subsidiaries affected in the name alignment are FBNBank UK, FBNBank Sierra Leone, FBNBank Gambia, and FBNBank DRC.
These subsidiaries are now known and addressed as FirstBank UK, FirstBank Sierra Leone, FirstBank Gambia, and FirstBank DRC, the statement said.
It added that the Ghana, Senegal and Guinea subsidiaries would be next in the phased name change implementation.
It said further that the name change would further enhance the quality-of-service delivery resulting in better brand clarity, uniformity and consistency across all the markets where the Bank operated.
The Chief Executive Officer, FirstBank Group, Dr Adesola Adeduntan, was quoted as saying: “the name change coincided with the bank’s 129th founding anniversary (March 31, 2023).
“It is indeed a milestone reflective of our resolve to continuously provide the gold standard of excellence and value as we put our customers First.
“The new identity of the subsidiaries contributes to an enhanced brand presence.
“It helps our customers and stakeholders better appreciate the value of the diversified products suites, competitive pricing and extensive business networks the FirstBank Group offers.
“These include our commitment to boosting cross-border businesses which involve trade and investment opportunities essential, to enhancing trade relations amongst countries, thereby strengthening the economies of host communities and reducing poverty,” he said.
It helps our customers and stakeholders better appreciate the value of the diversified products suites, competitive pricing and extensive business networks the FirstBank Group offers.
