More customers are reaping the reward of their loyalty and patronage of Dangote Cement, as the company yesterday made over 100 of them instant millionaires across the country in the on-going Dangote Cement Plc Bag of Goodies Consumer Promo Season 3.
The presentation of cheques and other laudable gifts were done across Nigeria, where in Lagos alone, five customers won N5million each, and 12 customers won N1million each respectively.
Hundreds of customers were also presented with other consolation prizes, which include millions of Naira in recharge cards, generator sets, freezers, fridges, fans, air-conditioners among many others.
While the new millionaire costumers jubilate over their good fortunes and windfall, there are still better days ahead for other Nigerians, as the promo closes on October 31st.
We are here to make more of our customers instant millionaires. This is part of our Corporate Social Responsibility (CSR) in empowering our customers and helping them build their respective businesses.
Speaking at the Dangote Promo winners event, which was held in Lagos, the National Sales Director, Dangote Cement, Mrs. Funmi Sanni, said the promotion is meant to encourage customers to continue to patronize the product, which is rated as the best in the country in terms of quality and product accessibility.
She said Dangote Cement values the consumers who are the end-users of the cement products. “We are here to make more of our customers instant millionaires. This is part of our Corporate Social Responsibility (CSR) in empowering our customers and helping them build their respective businesses.
“The promo was conceived as a way to thank them for their support and patronage…If you, our customers, refused to buy our products, we won’t have a choice than to close shop. But because you have been supporting our operations on a consistent basis, we are still in business and it is only normal for us to also give back to you, who are the reason why we are still in business.
“The Presentation of cheques and other gifts are being done across the country today and I am happy to inform you that we have done as we promised. The N1billion that was set aside for this Promo will go round our customers and at the end of this Season 3 Promo, hundreds of our customers will be millionaires and multi-millionaires.”
Explaining the impact of the prizes, she said that if a retailer or block moulder wins N5million, he or she is now capable of buying about two more truckloads of cement, which will increase his capacity, create more business for him and even more hands will be required to manage the expanded business.
She explained that Dangote Cement is creating more indirect jobs through the promo.
The winners said they initially doubted the genuineness of the promo until they saw that people were winning and their prizes were given to them. They thanked the management of Dangote Cement for the good gesture.
Recall that the Pan-Africa Cement manufacturer last July unveiled a Spell Dangote and Become Millionaires, in the Season 3 of its Bag of Goodies National Consumer promo, in Lagos, during which it announced that 500 consumers would win a million naira each, while another 100 would win N5million within four months.
