The Advertising Regulatory Council of Nigeria (ARCON), has sued the Meta Platforms Incorporated (owners of Facebook, Instagram and WhatsApp platforms) and its agent AT3 Resources Limited at the Federal High Court, Abuja Judicial division.
ARCON in a statement yesterday said the Council is not regulating the online media space. Rather, its focus is on advertising and marketing communications on the online platforms in line with its establishment Act.
The statement reads: “ARCON is seeking a declaration that the continued publication and exposure of various advertisements directed at the Nigerian market through Facebook and Instagram platforms by Meta Platforms Incorporated without ensuring the same is vetted and approved before exposure is illegal, unlawful and a violation of the extant advertising Law in Nigeria.”
The regulatory body insists the continued exposure of such adverts led to a “loss of revenue to the federal government.”
As a result, “ARCON is seeking N30 billion in sanctions for the violation of the advertising laws and for loss of revenue as a result of Meta Incorporated’s continued exposure of unapproved adverts on its platforms.
“ARCON reiterates that it would not permit unethical and irresponsible advertising on Nigeria’s advertising space,” the statement said.
ARCON is seeking N30 billion in sanctions for the violation of the advertising laws and for loss of revenue as a result of Meta Incorporated’s continued exposure of unapproved adverts on its platforms.
