The Nigerian Communications Commission (NCC), yesterday insisted that payment on advertisements and promotions does not amount to double taxation.
The NCC cleared the misconception at the closing ceremony of a three-day public inquiry on draft of Telecom Regulations and Guidelines review in Abuja.
The NCC Executive Commissioner, Stakeholders Management, (ECSM), Adeleke Adeolu, said the new fees for advertisements and promotions are to meet current realities and protect consumers.
Adeolu explained that the Advertising Practitioners Council of Nigeria (APCON), and the Nigerian Lottery Commission (NLC) are regulators of advertisements and lotteries, while NCC is the regulator of the telecom industry.
“I think multiple taxation is a strong word to use there. It is not in the form of a tax. These are fees for the administration of an application process whereby licensees have to apply to us.
“This is in the interest of consumers to ensure that where advertisements or promotions are being run on telecommunication platforms, they are done with responsibility, existing laws and ensure that the interest of consumers are protected.
“If you look at the rates for advertisements and promotions, these rates were set many years ago. They do not reflect the reality of today and what we are doing is bringing them in line with current trends in the country and industry,” he said.
If you look at the rates for advertisements and promotions, these rates were set many years ago. They do not reflect the reality of today and what we are doing is bringing them in line with current trends in the country and industry.
Adeolu also said the NLC has a role to play as the regulator of lottery, adding that lotteries impact on consumers because people play with money.
He said: “The NCC on the other hand has the clear mandate to protect consumers in running advertisements on promo on telecommunications networks.
“The two acts are very clear and I do not think this amounts to multiple taxation in any way.”
A representative of 9mobile, Ikenna Ikoku, who spoke virtually, earlier claimed that the payment of fees on advertisements and promos will amount to double taxation.
“We pay to APCON and the Lottery Commission; paying to NCC again will result to multiple taxation. The NCC should only charge processing fees,” he said.
Also, representative of Airtel, Ade Gbolahan, urged the Commission should leave the fees at the old rate of N350,000. “This is another fees that the industry is not pleased with. We would want the Commission to suspend the increase for the time being,” Gbolahan said.
Also, Damian Ude, of IHS Nigeria Ltd, called on NCC to review downward the 10 metres requirement for deployment of communication infrastructure to five metres, especially in congested (NAN)
