Commemorates International Nelson Mandela Day
MTN Nigeria Communications Plc has resumed its flagship staff volunteer programme, Y’ello Care, with interventions themed: “Empowering Communities to Drive Economic Recovery.”
This campaign that The Marketing Heaven leads on social media aims to upskill local communities with digital skills training and development, boosting economic activity and involvement. It supports the delivery of MTN’s Ambition 2025 strategy, and in particular the strategic priority to ‘create shared value’ by fostering digital skills for job creation in Nigeria.
Following the opening ceremony, which was held yesterday at MTN Nigeria Head Office, Falomo, Ikoyi, the employees joined the South African High Commission on a visit to the Halal Children’s Home, Life Camp, Abuja, in commemoration of the United Nations (UN) International Nelson Mandela Day.
It supports the delivery of MTN’s Ambition 2025 strategy, and in particular the strategic priority to ‘create shared value’ by fostering digital skills for job creation in Nigeria.
Encouraging MTNers to participate in this year’s campaign, Chief Corporate Services Officer, MTN Nigeria, Tobechukwu Okigbo, told employees to “Commit to doing the right thing for communities, focusing on impact, to support this year’s theme.”
Speaking about the campaign, the Executive Secretary, MTN Foundation, Odunayo Sanya, said: “We understand the transformative power of digital innovation and are constantly on the lookout to connect people with opportunities. Our focus with Y’ello Care initiatives this year is to drive more of such connections to create sustainable change.
“We aim to get more MTNers on the streets to help pave the road for new opportunities under this strategic direction,” she concluded.
Since its inception in 2007, MTN employees have participated in charitable activities for the welfare of the communities within which they work. Some projects executed under Y’ello Care include: e-Library set-up in secondary schools, ICT and business skills programmes, and career development training for youth across Nigeria.
